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Well my friend got it done a few years back. She didn't have to style her hair all that much after she had it done, but her hair was never really all THAT curly to begin with, just a lil puffy/frizzy. I'd say it works decently, but you will still have to fix it up if you want to go out, but for the most parts it's okay I guess. It does do damage to your hair, because just like a perm, they do put chemicals into your hair. I'm not sure how much it costs, I will find out and no its not permanent and the thing that sucks, is once your hair does start growing out you will see your natural curls at the top of your head..maybe not as many, but it will look different to the bottom. I think just like a color job the effect fades with time and doesn't work as good, but if you try taking real good care of it and keeping it moisturized, I believe it would hold its straightness longer. Maybe before you make that decision, try a straightening balm with a nice thin conditioner and brush dry. I'm not sure how curly your hair is though, so thats the only advice I can give :<
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