Mineral makeup, extremely popular due to its simplicity and health benefits, has hit Manhattan.
MESS Makeup’s electrifying collection of mineral makeup marries the beautiful minimalism of preservative- and chemical-free mineral makeup to the bold color palette of high fashion. Rich, shocking primary colors have been conspicuously absent from the mineral makeup world. With this innovative product launch, MESS answers consumer demand for makeup that can replicate runway styles just as easily as it can be worn every day.
Mineral makeup is luminous, gentle and ideal for sensitive skin. It consists wholly of earth-based elements such as mica and zinc, a natural soother of irritated or injured skin. MESS cosmetics generally contain five ingredients; their mainstream, mass-produced equivalents are regularly jammed with over two-dozen ingredients. The star of mineral makeup is glittery mica. Mica’s flat crystalline molecular structure resists clumping, causing mineral makeup to go on smoothly and evenly with only the lightest application. Other key ingredients absorb and reflect UV rays, empowering the wearer of mineral makeup with the gift of effortless sun protection.
Employees at department store makeup counters and mass-market chain stores commonly are unqualified to instruct customers in the art of makeup application, which is why professional makeup artists staff MESS Makeup’s large new retail store at all times.
“We understand that one of the biggest issues in the makeup industry is the lack of knowledge at the makeup counter,” explains MESS’s co-founder,
Roxanne Rizzo. “It’s a sad reality that people of color and those with problematic or mature skin have been shortchanged when it comes to makeup advice. That’s why we’re adamant that everyone working at our shop has at least 10 years of professional experience in the fields of film, television, theater, print, and personal/celebrity styling. Nothing can stump them. You can’t show them anything they haven’t seen ― and fixed ― before.”
About MESS Makeup
MESS Makeup was formed by a convergence of makeup artists and business professionals who wanted to fill a void in the makeup industry. It is quickly becoming the city’s top resource for veteran makeup artists and premiere educational center for aspiring makeup artists. While assisting makeup artists maximize their career potential, MESS Makeup maintains a personal touch and provides support and a much-needed community space for makeup professionals. MESS Makeup organizes professional makeup seminars, helps artists build their portfolios and assists makeup artists with job placement and bookings.
MESS Makeup also has created a full line of
mineral makeup and supplies available at its retail store, located at 224 W. 30th Street, or on its Web site. Please visit
http://www.messmakeup.com for more information about MESS Makeup’s products and services.
Mineral Makeup Line Unveiled by NYC’s MESS Makeup; Flagship Store Opens in Midtown
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